E-Cigarette Marketing’s Effects on Behavior and Perception
bioengineer.org
Dec. 29, 2025, 6:12 p.m.
The efficacy of advertising can be observed in its ability to shape perceptions and influence behaviors, leading to an uptick in e-cigarette usage among both young adults and teenagers. Prominent advertisements often glorify vaping as a trendy lifestyle choice, portraying it as a safer alternative to traditional smoking. This imagery has a powerful effect on the youth, shaping their beliefs and attitudes towards nicotine consumption. The strategic placement of these ads on social media platforms, websites frequented by younger populations, and even video games has further facilitated this process. As exposure increases, so does curiosity and, gradually, the normalization of e-cigarette use.